Yahoo! Sponsors Sundance Shorts
Sundance Film Festival has signed a deal with entertainment portal, Yahoo!, which will expose the Festival's short films to millions of Yahoo! users. As part of the deal, Yahoo! will be the Official Sponsor of the Short Film Program at the 2012 Sundance Film Festival, which runs from January 19-29th.
As a sponsor, Yahoo! will premiere a select number of short films from the Festival on the Yahoo! Movies section of its site, which receives 27.5 million users per month. Consumers will also be able to vote for an audience award, which will be presented to the winning filmmaker at the Short Film Awards party taking place during the Festival.
"Yahoo! delivers premium content experiences to both consumers and advertisers," said Mickie Rosen, senior vice president, Yahoo! Media Network. "Partnering with an iconic institution that promotes talent and creativity not only expands our premium content offerings but also reinforces our commitment to the creative community."
"The Short Film Program at the Sundance Film Festival has established itself as a launch pad for great storytellers whose work impacts audiences in exciting ways," said Keri Putnam, executive director of Sundance Institute. "Yahoo!'s sponsorship dramatically extends that impact to millions of users around the world. The Festival and its filmmakers appreciate the support and additional exposure Yahoo! will provide."