Yingli Renews World Cup Through 2014
Yingli Green Energy has renewed its sponsorship with FIFA for the 2014 World Cup in Brazil. During a joint press conference, both FIFA and Yingli Green Energy's top management addressed journalists and guests from around the globe. The announcement was made by both FIFA officials and Yingli senior executives at the 2011 Intersolar show in Munich, Germany.
The 2014 FIFA World Cup will help Yingli expand its footprint into Brazil, one of the largest consumers of energy in South America and throughout the world.
"After our 2010 FIFA World Cup sponsorship, we saw a tremendous increase in our brand awareness and inquiries for our products. We were also very happy to see how our products brought smiles to the children in need by supplying our solar solutions for FIFA's Football for Hope program," Mr. Liansheng Miao, Chairman and Chief Executive Officer of Yingli Green Energy, said. "Thus, we are thrilled to continue our sponsorship with FIFA by becoming an Official Sponsor of the 2014 FIFA World Cup Brazil and to be an important renewable energy partner to the world's most-watched single-sport event. We are excited to once again join hands with FIFA, to build a greener FIFA World Cup and a more sustainable future with affordable clean energy provided by the sun."
"We could not have organized the FIFA World Cup on the scale that we saw in 2010 without the support of sponsors such as Yingli Solar," Mr. Thierry Weil, FIFA Marketing Director said. "Yingli Solar's activities have had a wide geographical impact, from raising the awareness of the FIFA World Cup in their home market China, to providing solar expertise and products in rural parts of Africa as part of the "Football for Hope" program. We view our agreement as a strategic long-term cooperation and I am delighted to welcome Yingli Solar on board as a committed sponsor of the 2014 FIFA World Cup™."
Yingli Green Energy's sponsorship rights include ticketing and hospitality rights, perimeter board advertising, as well as the right to use FIFA World Cup emblems and logo. The company expects its sponsorship activities to increase business opportunities in Brazil and other regions in Latin America.