Jul 01, 2009 at 10:24 PM
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Yo Quiero NBA!

The NBA has parted ways with 18-year sponsor and the world's largest fast food chain, McDonald's, and awarded the QSR category to YUM Brands' Taco Bell in a four-year deal starting next season.

Sports Business Daily reports that the deal provides for "a heavy media component with NBA rightsholders ABC, ESPN and TNT, themed promos at the chain's 5,600 restaurants, themed advertising, title to the All-Star Saturday Night Skills Challenge and an associate sponsorship of the NBA's Jam Session All-Star Game Fan Fest."

"We have enjoyed a mutually beneficial relationship for nearly 20 years," Mcdonald's said in a statement released earlier today. "We thank the NBA for their partnership, and wish them continued success. We will continue to work with several local NBA teams, across the United States."

Those teams won't include the Bobcats, Bulls, Cavaliers, Pistons, Lakers, Hornets, 76ers, Trail Blazers and Jazz, as T-Bell has already locked in local deals with those organizations. No word on if McDonald's will continue their youth basketball initiatives such as the McDonald's All-American High-School Basketball Game.