Jun 25, 2012 at 12:08 PM
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Your Ad Here, on a Fire Truck? Broke Cities Sell Naming Rights

Should this city’s red fire trucks be transformed into rolling billboards?

After Baltimore officials made the wrenching decision to close three fire companies later this summer, the City Council initially sought to avert the cuts with a new money-raising strategy: it passed a resolution this month urging the administration to explore selling ads on the city’s fire trucks.

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