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The Australian Football League is the highest-level professional competition in the sport of Australian rules football. Through the AFL Commission, the AFL also serves as the sport's governing body, and is responsible for controlling the Laws of the Game. The league was founded as the Victorian Football League in 1897, consisting of eight breakaway teams from the Victorian Football Association . Originally comprising only teams based in the Australian state of Victoria, the competition's name was changed to the Australian Football League for the 1990 season, after the relocation of the South Melbourne Football Club to New South Wales, the planned 1991 addition of the Adelaide Crows and the admission of teams from Western Australia and Queensland . read more
The Australian Football League is the highest-level professional competition in the sport of Australian rules football. Through the AFL Commission, the AFL also serves as the sport's governing body, and is responsible for controlling the Laws of the Game. The league was founded as the Victorian Football League in 1897, consisting of eight breakaway teams from the Victorian Football Association . Originally comprising only teams based in the Australian state of Victoria, the competition's name was changed to the Australian Football League for the 1990 season, after the relocation of the South Melbourne Football Club to New South Wales, the planned 1991 addition of the Adelaide Crows and the admission of teams from Western Australia and Queensland . read more
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Google signs deal with Australian Football League The AFL is pleased to announce a new partnership with Google Australia for season 2019.   The new partnership will see the introduction of three new AFL voting categories via Google Search, where fans can vote on the Friday Night Best on Ground and Player of the Round for the remainder of the 2019 Toyota AFL Premiership Season, and the end of season Fan Awards. Fans can vote by heading to Google and searching "AFL vote".   Round 15 will see the commencement of the Best on Ground category where fans will be able to vote with Google for their top player in each Friday night match for the rest of the home and away season, and throughout the Finals Series. Voting will start at 8:30pm AEST each Friday and conclude at 10:45pm AEST.   Fans will also be able to vote for Player of the Round from four nominees announced on Monday, following the conclusion of weekend games during the home and away season. Voting will go live at 3pm AEST each Monday and close at 3pm AEST on Wednesday.   The weekly Best on Ground player winner will be announced on Friday night, while the winner of the Player of the Round will be released each Wednesday, via official AFL social media channels and through AFL.com.au.   Football fans will also be able to vote on some exciting new categories in the Fan Awards which is set to launch at the end of the 2019 home and away season.   AFL General Manager Commercial Kylie Rogers said the new partnership was an exciting opportunity for fans to have their say and vote for their best players each week.   "The AFL is excited to partner with Google," Ms Rogers said. "Google's ability to connect and engage with millions of people around the world will help bring the game of AFL to new audiences as well as our avid fans.   "Whether you're cheering for your club at the game or from the comfort of your couch, all fans can get involved and cast their vote in an exciting new way." 07/2019

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Wolf Blass signs deal with Australian Football League The release: The AFL today announced that leading Australian winery, Wolf Blass, had been named as the Official Wine of the AFL.The partnership will see Wolf Blass further expand the brand’s AFL footprint following existing relationships with the Brisbane and Essendon Football Clubs.AFL General Manager Commercial Operations, Darren Birch, said Wolf Blass was another high calibre addition to the AFL’s stable of partners.“The AFL has enjoyed a successful relationship with Treasury Wine Estates over the past three seasons and we look forward to further developing that partnership through the addition of the Wolf Blass brand to the many AFL events across the calendar year.“This partnership provides continuity and growth to Wolf Blass’ AFL sponsorship portfolio given the relationship the label already enjoys with the Lions and the Bombers in two of the country’s largest commercial markets.”Treasury Wine Estates Marketing Director Australia, Lisa Saunders, said that sport plays an important part as a key activation platform for Wolf Blass with a strong partnership history with the AFL.“Wolf Blass is pleased to be continuing a tradition of involvement with Australian Football.“Our Founder Wolfgang Blass was the first winemaker to use coloured labels to help people remember their favourite wine and varietal.  Wolf Blass Yellow Label was born when he was watching Hawthorn play back in sixties.“AFL fans can now enjoy a glass of Wolf Blass whilst watching their favourite team play at various football stadiums across the country.”The 2015 Toyota AFL Premiership Season kicks off on Thursday 2 April with Carlton playing Richmond at the MCG. 03/2015

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