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Australian Football League



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The Australian Football League is the highest-level professional competition in the sport of Australian rules football. Through the AFL Commission, the AFL also serves as the sport's governing body, and is responsible for controlling the Laws of the Game. The league was founded as the Victorian Football League in 1897, consisting of eight breakaway teams from the Victorian Football Association . Originally comprising only teams based in the Australian state of Victoria, the competition's name was changed to the Australian Football League for the 1990 season, after the relocation of the South Melbourne Football Club to New South Wales, the planned 1991 addition of the Adelaide Crows and the admission of teams from Western Australia and Queensland . read more

Wolf Blass signs deal with Australian Football League The release: The AFL today announced that leading Australian winery, Wolf Blass, had been named as the Official Wine of the AFL.The partnership will see Wolf Blass further expand the brand’s AFL footprint following existing relationships with the Brisbane and Essendon Football Clubs.AFL General Manager Commercial Operations, Darren Birch, said Wolf Blass was another high calibre addition to the AFL’s stable of partners.“The AFL has enjoyed a successful relationship with Treasury Wine Estates over the past three seasons and we look forward to further developing that partnership through the addition of the Wolf Blass brand to the many AFL events across the calendar year.“This partnership provides continuity and growth to Wolf Blass’ AFL sponsorship portfolio given the relationship the label already enjoys with the Lions and the Bombers in two of the country’s largest commercial markets.”Treasury Wine Estates Marketing Director Australia, Lisa Saunders, said that sport plays an important part as a key activation platform for Wolf Blass with a strong partnership history with the AFL.“Wolf Blass is pleased to be continuing a tradition of involvement with Australian Football.“Our Founder Wolfgang Blass was the first winemaker to use coloured labels to help people remember their favourite wine and varietal.  Wolf Blass Yellow Label was born when he was watching Hawthorn play back in sixties.“AFL fans can now enjoy a glass of Wolf Blass whilst watching their favourite team play at various football stadiums across the country.”The 2015 Toyota AFL Premiership Season kicks off on Thursday 2 April with Carlton playing Richmond at the MCG.

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