Kellogg Company signs deal with Cheez-It Bowl BATTLE CREEK, MI and SCOTTSDALE, AZ – A new era of college football excitement begins today as Kellogg’s Cheez-It® brand is announced as the title sponsor of the newly-named Cheez-It® Bowl in a multi-year partnership. Formerly known as the Cactus Bowl, the postseason contest features a match-up between members of the Big 12 and Pac-12 conferences at Chase Field in downtown Phoenix. The agreement between the Fiesta Bowl organization and Cheez-It® was brokered by Denver-based Impression Sports & Entertainment.
Insight sponsors Cheez-It Bowl The Cactus Bowl, officially known as the TicketCity Cactus Bowl for sponsorship purposes, is an NCAA Football Bowl Subdivision college football bowl game that has been played in the state of Arizona since 1989 and has been played at Sun Devil Stadium in Tempe since 2006. History