Kenda Tire signs deal with Cleveland Indians Cleveland, OH –Building off of strong brand partnerships with the Cleveland Cavaliers and the Columbus Blue Jackets, Kenda Continues to expand their sports marketing efforts. The Cleveland Indians and Kenda Tires have announced a corporate partnership and Kenda Tires will be an Official Partner of the Cleveland Indians through the end of the 2017 season.
FirstEnergy sponsors Cleveland Indians The Business Of Baseball #25 Cleveland Indians 03.23.11, 06:00 PM EDT Team Value1$353 milCleveland Indians are owned by Lawrence Dolan, who bought them in 2000 for $323 mil.Player-costs-to-win ratio8109CoachManny ActaMetro area population2,088,300Revenue per fan9$47Media PartnersTVSportsTime Ohio, WKYCRadioWTAM 1100TV ratings rank1022Valuation BreakdownSport$146 milMarket$119 milStadium$54 milBrand Management$35 mil The skinny The Indians have been hammered by a severe regional economic downturn and poor play on the diamond. The team won just 69 games during the 2010 season and has lost 190 games over the past two seasons. Not surprisingly, attendance at Jacobs Field tumbled 23%, to an average of 17,396, the lowest in the major leagues. To combat dwindling attendance, the Indians cut ticket prices for the 2011 campaign. For example, bleacher seats (excluding Opening Day) have been lowered to $10 from as much as $20 for some prime games in 2010. These are desperate times for the Tribe. The team already had baseball's seventh-lowest payroll last year at $60 million but will be under $50 million in 2011. It is likely that owner Lawrence Dolan will sell the team if the franchise's economics do not improve soon.
KeyBank partners with Cleveland Indians The Indians in collaboration with Cleveland Clinic present the Let's Move It! Frozen Mile ice skating promenade as well as promotional signage opportunities throughout the Indians Snow Days event. The collaboration will mark the return of Cleveland Clinic's "Let's Move It! Mondays" health and wellness campaign to Progressive Field.