Snapchat signs deal with Formula One Our Stories, one of three types of content on Snapchat’s Discover platform, are compilations of Snaps submitted from Snapchatters at events and locations around the world, and curated by teams of editors and producers at Snapchat. Our Stories allow Snapchatters at the same event to contribute their unique perspectives through video and photo Snaps to one collective Story, capturing the atmosphere and excitement. After this weekend’s inaugural Our Story at the British Grand Prix, Snap will cover the races in Singapore, Japan, the US, Mexico, Brazil and Abu Dhabi.
Heineken signs deal with Formula One Although sources close to the deal would not comment on the record, the agreement is said to have been reached directly between Formula One management and Heineken, which has previously enjoyed high-profile partnerships with Champions League Football and the Rugby World Cup.
Johnnie Walker sponsors Formula One 1Lewis Hamilton HAMGBRMercedes932Nico Rosberg ROSGERMercedes663Sebastian Vettel VETGERFerrari654Kimi Räikkönen RAIFINFerrari425Felipe Massa MASBRAWilliams316Valtteri Bottas BOTFINWilliams307Daniel Ricciardo RICAUSRed Bull Racing198Felipe Nasr NASBRASauber149Romain Grosjean GROFRALotus1210Nico Hulkenberg HULGERForce India6
G.H. Mumm signs deal with Formula One G.H. MUMM has announced the renewal of its international partnership with the Formula 1 championship, as its official champagne. The Formula 1 championship is one of the world's most widely watched sports events, attracting over two billion viewers throughout the season. Recognised worldwide as a symbol of champagne, the G.H. MUMM Cordon Rouge jeroboam has crowned the victories of Formula 1 Grand Prix drivers for the past ten years.