Liqui Moly signs deal with Formula One February 2019 – LIQUI MOLY opens the 2019 financial year with a sensation: the German oil and additive specialist is going into Formula 1. It will be advertising on the race track at eleven races – as one of just a few select brands. “We hope that out of the more than 1 billion viewers who follow this spectacle on television all over the world every year, it may occur to some of them to take a closer look at LIQUI MOLY and purchase our products,” explains CEO Ernst Prost.
Hutch Games signs deal with Formula One If you know your mobile racing games, you’ll know Hutch, with the studio having given the world a string of chart-topping, car-focused games, including Top Drives, MMX Hill Dash 2 and Hot Wheels: Race Off – titles which have been enjoyed by over 200 million people worldwide.
Amazon partners with Formula One Formula 1 will work with AWS to enhance its race strategies, data tracking systems, and digital broadcasts through a wide variety of AWS services — including Amazon SageMaker, a fully managed machine learning service that enables everyday developers and scientists to easily build and deploy machine learning models, AWS Lambda, AWS's pioneering event-driven serverless computing service, and AWS analytics services — to uncover never-before-seen metrics that will change the way fans and teams enjoy, experience, and participate in racing.