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Kelly Smythe's Gentlemen



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Property Summary
Kelly Smythe's Gentlemen is a transactional and inspirational styling platform exclusively for men. The highly visual platform is styled by celebrity stylist, Kelly Smythe, who is a formidable force in the styling/fashion arena in Australia for over 16 years. Kelly Smythe’s Gentlemen, is where men go to for information on styling, trends, personal empowerment and insights by Kelly's close celebrity friends. We’ve done the hard work and cut through the noise and created looks and style compositions suited to every woman’s dream guy. With regional consumers increasingly savvy and liberal with their spending, many are developing a taste not just for expensive products but also products reflecting their identity and roots. With these dynamics in play and in particular for those sophisticated consumers who seek to feel unique rather than regard luxury as a show of wealth, embracing brands of the highest quality and craftsmanship are more important factors when purchasing menswear and accessories. We understand this, and deliver a video platform giving our gentlemen access to hand selected brands, on-trend content and secrets of the trade. The content is highly stylized, memorable and entertaining – and above all, relevant to their aspirations and desires. About Kelly In 2002, Kelly was headhunted to style for the entire Channel Seven network in Australia, transforming looks for personalities and celebrities alike. Her incredible eye for design, and approachable personality has attracted individuals from former beauty queens to private clients desiring a change in style, or a complete make-over. Kelly has close associations with local designer heavy weights as well as International fashion houses - Prada, Chanel and Louis Vuitton. Her expertise are far reaching. From collections, to launches, media fashion shows, national editorials, red carpet events, race carnivals and fashion weeks. Clients: Chris Hemsworth, Melissa George, Eva Longoria, Jennifer Hawkins, Jamiroquai, Rihanna, Miranda Kerr, Megan Gale, Delta Goodrem, Samantha Harris, Jodi Gordan, Kelly Rowland. Available on request: Film manifesto of Kelly Smythe's Gentlemen and a full proposal of the online product - including its distribution strategy to Television and Publishing.

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