Old Dominion Freight Line partners with Major League Baseball THOMASVILLE, N.C., April 6, 2017 /PRNewswire/ -- Old Dominion Freight Line, Inc. and MLB announced today Old Dominion will be the "Official Freight Carrier for Major League Baseball." The Thomasville, North Carolina headquartered less-than-truckload (LTL) carrier known for its premium service will introduce a fleet of nearly 30,000 trailers with MLB branding and baseball imagery.
Coca-Cola partners with Major League Baseball Coke has long held the majority of MLB team sponsorship dealsCoca-Cola has completed a new corporate sponsorship with MLB and the deal could be announced as soon as Opening Day. Coke has long held the majority of MLB team sponsorship deals, but has been frustrated in recent years, because without league rights, Pepsi had access to MLB's digital and social media channels, even as they became increasingly important. Coke’s new deal will center on those assets, along with the usual TV buys across MLB media partners. With the Angels moving from Pepsi to Coke in the offseason, the Atlanta-based beverage brand now has 18 team deals compared to Pepsi's 11 (the A's have a pouring rights deal with locally-based Zevia). Octagon Chair & CEO Rick Dudley, who had a stint with MLB, said, "Coke had all the team rights, so it makes sense to combine all those rights. From a seasonality standpoint, baseball may be the best national property for a soft-drink brand. You might argue a bit with the demo, but we’re at the point that you could say that about almost any of the big properties. This is a ‘new baseball’ off the field and they have the best bundle and best control over their digital assets of any league.’’ Specific activation plans could not be learned, but sources expect a baseball/Americana play, similar to MLB and Chevy, which has been an MLB sponsor since '05. An agency source said, "You are talking about two brands with more than 275 years of history between them, so this is going to be a summer long digital/social red white and blue All-American play behind the core brand (Coca-Cola)."
Nathan's Famous signs deal with Major League Baseball Until now. MLB announced today that Nathan’s Famous Inc., the fast-food chain that started as a Coney Island stand in 1916, will be the league’s official hot dog, putting the wiener alongside other sponsorship categories including lawn care, cloud storage and insurance.
The Honest Company signs deal with Major League Baseball Head on over to the Major League Baseball shop and you’ll find your favorite team’s logo slapped on all sorts of outdoor clothing—hats, jerseys, jackets and even ugly sweaters. For the true devotee, a favorite team’s logo can nestle still closer to one’s heart (and other places) in the form of bras, swim trunks and even thongs. Now comes the latest addition to the branded-apparel lineup, and this time it’s for young fans—about as young as they get, in fact.
Loot Crate partners with Major League Baseball LOS ANGELES, March 15, 2017 /PRNewswire/ -- Loot Crate, the leading fan-commerce and community platform, today announced the launch of Sports Crate and its first line of subscription products exclusively for baseball fans, marking Loot Crate's first foray into the world of sports fandom. With licenses from Major League Baseball and the Major League Baseball Players Association, Sports Crate is now the Exclusive Licensed Subscription Box of MLB.
Under Armour partners with Major League Baseball Majestic Athletic has held exclusive MLB jersey rights since the '05 seasonIn what would mark a significant shake up in MLB’s licensing business, Fanatics and Under Armour have quietly completed a deal that will see them team to produce UA-branded on-field jerseys starting with the '20 season. The deal would mean the end of MLB’s longtime licensing relationship with both Nike and Majestic Athletic. Starting in the spring of '20, all jerseys would feature UA branding, while Fanatics will gain broad apparel rights across MLB, with an exception being headwear that will remain with New Era. Fanatics getting such all-encompassing rights suggests a new model for sports licensing in the U.S., one other properties will surely scrutinize. Industry sources said MLB President of Business & Media Bob Bowman recently presented the new apparel deal to MLB ownership, which approved it during a conference call last week.