Everfi signs deal with Major League Baseball Major League Baseball today announced the national launch of Summer Slugger, a free baseball-themed educational course aimed at preventing students from losing critical math and literacy skills during the summer months. MLB worked with EVERFI, a digital learning innovator, to create the interactive course that targets 4th and 5th graders. Summer Slugger is a first-of-its-kind digital platform to address summer learning loss that is offered nationwide.
Intel partners with Major League Baseball Intel Corporation announced a three-year partnership with Major League Baseball (MLB) to bring virtual reality experiences to baseball fans with Intel® True VR. Starting June 6, Intel will livestream one weekly out-of-market game every Tuesday via the Intel True VR app, in addition to featuring post-game highlights and on-demand replays of each game.
Old Dominion Freight Line sponsors Major League Baseball THOMASVILLE, N.C., April 6, 2017 /PRNewswire/ -- Old Dominion Freight Line, Inc. and MLB announced today Old Dominion will be the "Official Freight Carrier for Major League Baseball." The Thomasville, North Carolina headquartered less-than-truckload (LTL) carrier known for its premium service will introduce a fleet of nearly 30,000 trailers with MLB branding and baseball imagery.
Coca-Cola signs deal with Major League Baseball Coke has long held the majority of MLB team sponsorship dealsCoca-Cola has completed a new corporate sponsorship with MLB and the deal could be announced as soon as Opening Day. Coke has long held the majority of MLB team sponsorship deals, but has been frustrated in recent years, because without league rights, Pepsi had access to MLB's digital and social media channels, even as they became increasingly important. Coke’s new deal will center on those assets, along with the usual TV buys across MLB media partners. With the Angels moving from Pepsi to Coke in the offseason, the Atlanta-based beverage brand now has 18 team deals compared to Pepsi's 11 (the A's have a pouring rights deal with locally-based Zevia). Octagon Chair & CEO Rick Dudley, who had a stint with MLB, said, "Coke had all the team rights, so it makes sense to combine all those rights. From a seasonality standpoint, baseball may be the best national property for a soft-drink brand. You might argue a bit with the demo, but we’re at the point that you could say that about almost any of the big properties. This is a ‘new baseball’ off the field and they have the best bundle and best control over their digital assets of any league.’’ Specific activation plans could not be learned, but sources expect a baseball/Americana play, similar to MLB and Chevy, which has been an MLB sponsor since '05. An agency source said, "You are talking about two brands with more than 275 years of history between them, so this is going to be a summer long digital/social red white and blue All-American play behind the core brand (Coca-Cola)."
Nathan's Famous signs deal with Major League Baseball Until now. MLB announced today that Nathan’s Famous Inc., the fast-food chain that started as a Coney Island stand in 1916, will be the league’s official hot dog, putting the wiener alongside other sponsorship categories including lawn care, cloud storage and insurance.
The Honest Company signs deal with Major League Baseball Head on over to the Major League Baseball shop and you’ll find your favorite team’s logo slapped on all sorts of outdoor clothing—hats, jerseys, jackets and even ugly sweaters. For the true devotee, a favorite team’s logo can nestle still closer to one’s heart (and other places) in the form of bras, swim trunks and even thongs. Now comes the latest addition to the branded-apparel lineup, and this time it’s for young fans—about as young as they get, in fact.