Kellogg Company partners with Major League Soccer The partnership is anchored in a joint marketing campaign designed to connect MLS fans across Canada with Kellogg’s portfolio of iconic brands. Together, MLS and Kellogg will bring Canadians exclusive opportunities including a series of exciting sweepstakes with premium MLS prizing. Programming will also extend to the in-stadium fan experience and retail locations nationwide.
STATS signs deal with Major League Soccer Stats Perform will leverage its unique combination of the most trusted and granular sports data and advanced AI capabilities to create superior fan, spectator and bettor experiences for men's and women's soccer competitions in the United States through Stats Perform’s RunningBall, Opta and Integrity services.
BodyArmor partners with Major League Soccer The deal establishes BodyArmor as MLS’ official sports drink starting in 2020 and grants the brand exclusive rights for displays and player use at games, team practices and locker rooms. The company’s logo will be displayed on cups, squirt bottles and towels, and the brand will also work together on content campaigns featuring MLS stars and BodyArmor athlete endorsers.MORE FROM FOXBUSINESS.COM...
Diageo signs deal with Major League Soccer Major League Soccer is on a roll. Last season, the league set new highs in TV viewership, average ticket price and social audience. Prospective team owners are still clamoring for a share of the league even at a $200 million expansion fee, and brands have been shelling out to associate with the ascending soccer league. In 2017, Adidas agreed to pony up $117 million per year for its apparel deal, and in the few years since, MLS has added or renewed deals with the likes of Audi, Heineken, MGM Resorts, Home Depot and meditation app Headspace.
Columbia Sportswear sponsors Major League Soccer PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear (NASDAQ: COLM) and Major League Soccer (MLS) today announced a new collaboration featuring co-branded outerwear and apparel for men, women and children. This agreement covers all 23 MLS soccer teams in the United States and Canada, and product will be available in the coming weeks.