BodyArmor sponsors Major League Soccer The deal establishes BodyArmor as MLS’ official sports drink starting in 2020 and grants the brand exclusive rights for displays and player use at games, team practices and locker rooms. The company’s logo will be displayed on cups, squirt bottles and towels, and the brand will also work together on content campaigns featuring MLS stars and BodyArmor athlete endorsers.MORE FROM FOXBUSINESS.COM...
Diageo signs deal with Major League Soccer Major League Soccer is on a roll. Last season, the league set new highs in TV viewership, average ticket price and social audience. Prospective team owners are still clamoring for a share of the league even at a $200 million expansion fee, and brands have been shelling out to associate with the ascending soccer league. In 2017, Adidas agreed to pony up $117 million per year for its apparel deal, and in the few years since, MLS has added or renewed deals with the likes of Audi, Heineken, MGM Resorts, Home Depot and meditation app Headspace.
Columbia Sportswear sponsors Major League Soccer PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear (NASDAQ: COLM) and Major League Soccer (MLS) today announced a new collaboration featuring co-branded outerwear and apparel for men, women and children. This agreement covers all 23 MLS soccer teams in the United States and Canada, and product will be available in the coming weeks.
Post Cereals signs deal with Major League Soccer LAKEVILLE, Minn. and NEW YORK (February 26, 2018) – Post Consumer Brands and Major League Soccer (MLS) are kicking off a multi-year sponsorship program that will allow fans to get closer to the game and help celebrate the sport alongside Post’s portfolio of winning cereals.