TikTok sponsors Major League Soccer 03/2023

Ticketmaster sponsors Major League Soccer 03/2023

Audi partners with Major League Soccer 02/2023

Avant partners with Major League Soccer 08/2022

Apple partners with Major League Soccer 06/2022

InterContinental Hotels Group signs deal with Major League Soccer 06/2022

Caterpillar partners with Major League Soccer 05/2022

Socios.com partners with Major League Soccer 05/2022

DoorDash signs deal with Major League Soccer 03/2022

GreenPark Sports sponsors Major League Soccer 02/2022

University of South Carolina sponsors Major League Soccer 04/2021

Procter & Gamble sponsors Major League Soccer 04/2021

Vice President, Enterprise Partnership

February 03 2021

The Vice President, Enterprise Partnership is a new role created to lead the strategy and management of the MLS enterprise’s most important partner - adidas. As the exclusive provider of o...

Bleacher Report sponsors Major League Soccer 08/2020

Major League Soccer was mentioned in Comeback Updates For Top Sponsorship Properties

Sponsors, properties and perhaps most importantly, fans, are anxiously awaiting updates on the re-start of live events as economies start to re-open. In this ongoing post, we'll keep running update...

Second Spectrum partners with Major League Soccer The league announced on Wednesday a multi-year partnership with Second Spectrum, which becomes MLS’s first official advanced tracking data provider. Beginning with the 2020 season, Second Spectrum will put its proprietary optical tracking system to work for every MLS match. 02/2020

Kellogg Company sponsors Major League Soccer The partnership is anchored in a joint marketing campaign designed to connect MLS fans across Canada with Kellogg’s portfolio of iconic brands. Together, MLS and Kellogg will bring Canadians exclusive opportunities including a series of exciting sweepstakes with premium MLS prizing. Programming will also extend to the in-stadium fan experience and retail locations nationwide. 02/2020

STATS sponsors Major League Soccer Stats Perform will leverage its unique combination of the most trusted and granular sports data and advanced AI capabilities to create superior fan, spectator and bettor experiences for men's and women's soccer competitions in the United States through Stats Perform’s RunningBall, Opta and Integrity services.  01/2020

BodyArmor sponsors Major League Soccer The deal establishes BodyArmor as MLS’ official sports drink starting in 2020 and grants the brand exclusive rights for displays and player use at games, team practices and locker rooms. The company’s logo will be displayed on cups, squirt bottles and towels, and the brand will also work together on content campaigns featuring MLS stars and BodyArmor athlete endorsers.MORE FROM FOXBUSINESS.COM... 09/2019

Diageo partners with Major League Soccer Major League Soccer is on a roll. Last season, the league set new highs in TV viewership, average ticket price and social audience. Prospective team owners are still clamoring for a share of the league even at a $200 million expansion fee, and brands have been shelling out to associate with the ascending soccer league. In 2017, Adidas agreed to pony up $117 million per year for its apparel deal, and in the few years since, MLS has added or renewed deals with the likes of Audi, Heineken, MGM Resorts, Home Depot and meditation app Headspace. 07/2019

Columbia Sportswear signs deal with Major League Soccer PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear (NASDAQ: COLM) and Major League Soccer (MLS) today announced a new collaboration featuring co-branded outerwear and apparel for men, women and children. This agreement covers all 23 MLS soccer teams in the United States and Canada, and product will be available in the coming weeks. 03/2018

Twitter signs deal with Major League Soccer Fans nationwide will be able to follow their favorite teams and players via MLS's Twitter handles, @MLS and @FutbolMLS, and can expect Twitter and MLS to collaborate on innovative executions during the season. 03/2018

Post Cereals sponsors Major League Soccer LAKEVILLE, Minn. and NEW YORK (February 26, 2018) – Post Consumer Brands and Major League Soccer (MLS) are kicking off a multi-year sponsorship program that will allow fans to get closer to the game and help celebrate the sport alongside Post’s portfolio of winning cereals. 02/2018

JLAB Audio sponsors Major League Soccer Major League Soccer on Monday announced a multi-year sponsorship deal with rapidly-growing headphone brand JLab Audio, a partnership that will focus on connecting players and fans with JLab’s wireless products and getting both excited about the game.  12/2017

Fanatics sponsors Major League Soccer This agreement complements MLS’s long-running partnership with adidas, the official sponsor for the league, its clubs, youth academies and youth affiliated clubs – for all products worn on the field by MLS athletes and technical staff. 11/2017

Excelsior Wines partners with Major League Soccer Trivento Reserve Malbec When it comes to wine purchasing, MLS fans index higher than other leagues throughout North America. Trivento is on a winning streak, with Trivento Reserve Malbec the fastest-growing Malbec in the $10-$15 category in the U.S. 09/2017

Kellogg Company signs deal with Major League Soccer The 2016 MLS season ended with a thrilling showdown between Seattle and Toronto. In 2017 the league plans to build on that excitement, adding two new teams and signing Kellogg's as a new snack food partner. (Claus Andersen/Getty Images) 03/2017

Target sponsors Major League Soccer In addition to the league-wide deal, Target will also team up with its hometown MLS club, Minnesota United FC, and the company's iconic bullseye logo will be featured across MNUFC's jerseys, which will be released in late February ahead of the expansion side's inaugural season in the league. 01/2017

SeatGeek partners with Major League Soccer Major League Soccer and SeatGeek announced on Wednesday that they have partnered on a new ticketing system that will allow fans to buy tickets on dozens of e-commerce apps and ticketing sites and also will be able to securely sell or transfer tickets on any resale platform of their choice. 07/2016

Neutrogena sponsors Major League Soccer May is Skin Cancer Awareness Month, and MLS has teamed up with Neutrogena to encourage fans and players to protect themselves through the Neutrogena Choose Skin Health campaign. The partnership, which you can follow on social media with the #ChooseSkinHealth hashtag, aims to raise awareness of the risks of skin cancer, the most common form of cancer. 05/2016

Tag Heuer partners with Major League Soccer The partnership also includes the Professional Referee Organization (PRO), which is responsible for maintaining the referee program in professional leagues in the US and Canada. TAG Heuer will also act as the official timekeeper of US Soccer. 02/2016

Southern New Hampshire University partners with Major League Soccer "Partnering with MLS will allow us to meet students where they are and show them that higher education is within their reach," said Paul LeBlanc, president, Southern New Hampshire University 07/2015

DraftKings signs deal with Major League Soccer Now you can play MLS fantasy soccer in single-day leagues, without the need to make a season-long commitment. It’s faster and simpler than traditional fantasy games, and best of all, you can win prizes immediately. We are offering both free and paid leagues. Start playing today 07/2015

Coca-Cola sponsors Major League Soccer MLS had been with PepsiCo Inc. since its inception in 1996. The league has doubled in size since then, and attendance has risen to an record high. The Pepsi contract expired in December and Coke won the bid through Soccer United Marketing, MLS’s commercial arm, which also represents U.S. Soccer and the Mexican national team’s American games. 04/2015

Johnson and Johnson signs deal with Major League Soccer The Johnson & Johnson Family of Consumer Companies, asubsidiary of the world’s largest maker of health-care products,will become the Official Healthcare Sponsor of MLS, as well asthe U.S. men’s, women’s and youth national teams. 03/2015

Mondelez International sponsors Major League Soccer Major League Soccer recently kicked off its 20th season, and it’s an especially important one for the rapidly growing league. MLS is in the first season of an eight-year, $720 million TV deal with ESPN ESPN, Fox Fox and Univision, and this season also marks the debut of expansion franchises in Orlando and New York City. And the good news keeps on coming: Multinational snack food conglomerate Mondelez has signed a two-year agreement with MLS to become the league’s official snacks partner. 03/2015

Audi partners with Major League Soccer Audi and Major League Soccer on Friday announced a multi-year partnership agreement that, commencing with the 2015 MLS season, makes Audi the Official Automotive Partner of MLS. As part of the partnership, Audi becomes the presenting sponsor of the MLS Cup Playoffs. 03/2015

'47 Brand partners with Major League Soccer Boston, MA – (January 20, 2015) - ’47 Brand, a privately held, premium sports lifestyle brand, is teaming up with the United States Soccer Federation (USSF) and Major League Soccer (MLS) to create branded headwear, apparel and accessories. The new partnerships hail from the growing popularity of soccer and strong consumer demand for premium product offerings that support soccer fans’ love and fanaticism for their favorite teams. They complement ’47 Brand’s already diverse roster of premium sports licensed apparel, headwear and accessories including the NFL, MLB, NBA, NHL and more than 900 colleges across the U.S. 01/2015

AdvoCare partners with Major League Soccer 01/2015

Heineken signs deal with Major League Soccer Heineken USA has signed a five-year sponsorship agreement to become the official beer of Major League Soccer starting next year, taking a spot Budweiser has had for nearly two decades as one of the league’s top sponsors. 11/2014

Whistle Sports signs deal with Major League Soccer New York (August 21, 2014) - Major League Soccer and KickTV today announced a new content partnership, collaboration and distribution agreement with The Whistle Sports Network around its recently launched Xbox application. 11/2014

Topps Company signs deal with Major League Soccer 11/2014

Etihad Airways partners with Major League Soccer 11/2014

Kraft Heinz signs deal with Major League Soccer 11/2014

Chipotle signs deal with Major League Soccer MLS announced on Monday a new partnership with Chipotle Mexican Grill, the centerpiece of which will be an inaugural Chipotle MLS Homegrown Game. The match, to be held during the AT&T MLS All-Star Week in Portland in early August, will feature the best Homegrown players from around the league. 11/2014

Wells Fargo partners with Major League Soccer KANSAS CITY / NEW YORK / SAN FRANCISCO – (July 31, 2013) – Major League Soccer and Soccer United Marketing, MLS’ commercial arm, today announced a multi-year sponsorship deal with Wells Fargo (NYSE: WFC). Under terms of the new agreement, Wells Fargo becomes the exclusive retail banking and commercial lending sponsor of MLS. The announcement was made in advance of tonight’s 2013 AT&T MLS All-Star Game at Sporting Park in Kansas City, KS (9 p.m. ET, ESPN2, UniMas, TSN and RDS). 11/2014

USA Today signs deal with Major League Soccer MCLEAN, Va. and NEW YORK - The USA TODAY Sports Media Group and Major League Soccer (MLS) today announced that USA TODAY Sports Images has become the official photo partner of MLS and its business and marketing subsidiary, Soccer United Marketing (SUM), as part of a multi-year agreement. 11/2014

Microsoft sponsors Major League Soccer NEW YORK - May 20, 2013 -Microsoft Corp. and Major League Soccer (MLS) today announced a multiyear agreement to work together to bring MLS fans the best and fastest soccer content through the power of Windows 8. The announcement took place yesterday at the LA Galaxy versus New York Red Bulls game at Red Bull Arena, where the two companies showcased a new and improved MLS app and previewed the new in-stadium fan experiences powered by Windows 8. 11/2014

AT&T partners with Major League Soccer DALLAS, July 29 /PRNewswire-FirstCall/ -- Soccer United Marketing, on behalf of Major League Soccer, L.L.C. (MLS), the U.S. Soccer Federation and AT&T* announced today that AT&T will be the official communications services sponsor of MLS and the U.S. Men's and Women's National Teams. As part of the multi-year agreement, AT&T is the title sponsor of the AT&T MLS All-Star Game, and in the future will enhance the soccer experience for fans by delivering exclusive content across the wireless device, TV, and PC. 11/2014

Dick's Sporting Goods partners with Major League Soccer 11/2014

American Airlines signs deal with Major League Soccer American Airlines will continue its sponsorship of Major League Soccer for another two years. The deal, under which the airline is named the Official Airline of four MLS competitions - the MLS Cup, the MLS All-Star Game and SuperLiga as well as the league itself - will now be extended for at least the 2009 season, which begins in March. 11/2014

Jeld-Wen partners with Major League Soccer 11/2014

Allstate partners with Major League Soccer Published February 14, 2011, Page 5 Major League Soccer has signed Allstate Insurance to a four-year deal as the league’s official insurance partner. Building on a four-year partnership with the Mexican national soccer team, Allstate’s sponsorship deal with Soccer United Marketing also includes four-year partnerships with the U.S. Soccer Federation and the U.S. men’s and women’s national teams as well as a four-year extension with the Mexican national team. Industry sources peg the deal, which was negotiated by IMG, in the eight-figure range. 11/2014

The Home Depot signs deal with Major League Soccer 11/2014

Aquafina partners with Major League Soccer Back Home PEPSICO INCREASES MLS STAKE, WITH AQUAFINA'S FOUR-YEAR DEAL PEPSICO INCREASES MLS STAKE, WITH AQUAFINA'S FOUR-YEAR DEAL Published December 7, 1999 PepsiCo's Aquafina has signed a multi-year deal to become an Official Sponsor and the Official Bottled Water of MLS through the 2003 season. Aquafina will receive sideline presence on team benches via coolers, towels and bottled water and will also explore retail opportunities in MLS markets. The brand will also get exposure via ABC, ESPN and ESPN2, as well as field boards, title nights, uniform sponsorship, ads in special event game programs, tickets and player appearances (MLS). BRANDWEEK's Terry Lefton reports that Pepsi is "expected to leverage" its Aquafina deal with a "promo offering kids in each [MLS] market the chance to be honorary water boys and girls" (BRANDWEEK, 12/6 issue). The SPORTSBUSINESS JOURNAL's Andy Bernstein notes that Aquafina replaces Naya as the league's water sponsor and that the four-year deal "does not include" a TV component. MLS is now "just two official sponsors away from equalling last year's total," and it is currently "in talks" with Gatorade about filling the isotonic category recently vacated by All Sport. Bernstein also reports that Reebok "will not return next season" as a licensee and uniform supplier of the Revolution (SPORTSBUSINESS JOURNAL, 12/6 issue). Classified Advertisements Sponsorships Advertising Marketing Recent Issues Current IssueWednesday, March 25, 2015Tuesday, March 24, 2015Monday, March 23, 2015Friday, March 20, 2015Thursday, March 19, 2015Wednesday, March 18, 2015Tuesday, March 17, 2015Monday, March 16, 2015Friday, March 13, 2015 11/2014

Pepsi signs deal with Major League Soccer Home PEPSICO INCREASES MLS STAKE, WITH AQUAFINA'S FOUR-YEAR DEAL PEPSICO INCREASES MLS STAKE, WITH AQUAFINA'S FOUR-YEAR DEAL Published December 7, 1999 PepsiCo's Aquafina has signed a multi-year deal to become an Official Sponsor and the Official Bottled Water of MLS through the 2003 season. Aquafina will receive sideline presence on team benches via coolers, towels and bottled water and will also explore retail opportunities in MLS markets. The brand will also get exposure via ABC, ESPN and ESPN2, as well as field boards, title nights, uniform sponsorship, ads in special event game programs, tickets and player appearances (MLS). BRANDWEEK's Terry Lefton reports that Pepsi is "expected to leverage" its Aquafina deal with a "promo offering kids in each [MLS] market the chance to be honorary water boys and girls" (BRANDWEEK, 12/6 issue). The SPORTSBUSINESS JOURNAL's Andy Bernstein notes that Aquafina replaces Naya as the league's water sponsor and that the four-year deal "does not include" a TV component. MLS is now "just two official sponsors away from equalling last year's total," and it is currently "in talks" with Gatorade about filling the isotonic category recently vacated by All Sport. Bernstein also reports that Reebok "will not return next season" as a licensee and uniform supplier of the Revolution (SPORTSBUSINESS JOURNAL, 12/6 issue). Classified Advertisements Sponsorships Advertising Marketing Recent Issues Current IssueThursday, June 2, 2016Wednesday, June 1, 2016Tuesday, May 31, 2016Friday, May 27, 2016Thursday, May 26, 2016Wednesday, May 25, 2016Tuesday, May 24, 2016Monday, May 23, 2016Friday, May 20, 2016 11/2014

Budweiser partners with Major League Soccer NEW YORK – Anheuser-Busch and Soccer United Marketing (SUM) announced on Monday a multi-year renewal of Budweiser and Budweiser Chelada’s official beer co-sponsorship of Major League Soccer (MLS), Budweiser’s sponsorship of the U.S. Men’s National Team and Bud Light’s sponsorship of the U.S. Women’s National Team. The sponsorship also renews Bud Light’s sponsorship of the Federación Mexicana de Fútbol (FMF), including the Mexican National Team in the United States. 11/2014

Bimbo Bakeries signs deal with Major League Soccer 11/2014

Degree Men sponsors Major League Soccer GREENWICH, Conn., Sept. 28 /PRNewswire/ -- Degree Men announced today it has entered into a multi-year partnership with Soccer United Marketing (SUM), the preeminent soccer business company in North America, making Degree Men the Official Antiperspirant/Deodorant of the Mexican National Team (MNT) and Major League Soccer (MLS). The partnership will kick off on Tuesday, September 29 with the Degree Te Reto skills challenge hosted by Felix Fernandez, former star of the national team and co-host of Univision's sports program "Republica Deportiva", and continues with various festivities and on-site activation surrounding the Mexican National Team's tour game on Wednesday, September 30 at the Cotton Bowl in Dallas, TX. Each event will be an exciting opportunity for fans to celebrate the game and let them know that whatever challenge they may be facing, Degree Men won't let them down. 11/2014

el Jimador Tequila sponsors Major League Soccer 11/2014

Pepsi partners with Major League Soccer The deal, which was negotiated by Soccer United Marketing and Pepsi, includes a renewal with the U.S. national team. Industry sources peg the value of the league deal in the low eight figures, but say the cumulative earning potential at the team level is greater.Pepsi’s partnership with MLS dates to 1996, the league’s inaugural season. 11/2014

Allstate sponsors Major League Soccer Published February 14, 2011, Page 5 Major League Soccer has signed Allstate Insurance to a four-year deal as the league’s official insurance partner. Building on a four-year partnership with the Mexican national soccer team, Allstate’s sponsorship deal with Soccer United Marketing also includes four-year partnerships with the U.S. Soccer Federation and the U.S. men’s and women’s national teams as well as a four-year extension with the Mexican national team. Industry sources peg the deal, which was negotiated by IMG, in the eight-figure range. 11/2014

Castrol partners with Major League Soccer 11/2014

Fox Searchlight Pictures partners with Major League Soccer 11/2014

Four Points by Sheraton signs deal with Major League Soccer 11/2014

Volkswagen partners with Major League Soccer MLS picked up a third key renewal ahead of the start of its season, signing a four-year deal with Volkswagen that will see the German automotive company return as the official vehicle of the league. 11/2014

Panasonic signs deal with Major League Soccer At a time when renewing corporate sponsors is no guarantee, Major League Soccer has completed a three-year extension with Panasonic to remain the league’s official consumer electronics partner. 11/2014

Adidas sponsors Major League Soccer 11/2014