Anheuser-Busch InBev partners with National Hockey League The partnership is inclusive of all major NHL tentpole events including the NHL Winter Classic®, NHL® All-Star Weekend, Stanley Cup® Playoffs and Stanley Cup® Final. Additionally, in Canada the agreement includes Flavoured Malt Beverages (FMB) and Ready-To-Drink Beverages (RTD) Categories, with Mike's 0g HARDer Sparkling Water becoming a lead brand in the partnership.
Tailored Brands sponsors National Hockey League TORONTO--(BUSINESS WIRE)--Moores Clothing for Men today announced a multiyear partnership with the National Hockey League (NHL®), marking its first partnership with the professional sports league. To coincide with the start of the 2019-20 NHL season on October 2, hockey fans will be able to customize their suits, sport coats, formal jackets and vests with linings from their favorite NHL teams by visiting any Moores store across Canada.
iSlide sponsors National Hockey League Boston, MA: ISlide, known for their ability to create custom slide sandals for any customer within days using a proprietary printing process, announced today that it has entered a two-year licensing deal with the National Hockey League (NHL) to manufacture and distribute footwear products and designs featuring NHL team logos.ISlide will be launching the program with more than 120 initial designs for the league (4 designs for each NHL team) on their website on September 24th, just in time for the start of the 2019-2020 NHL season which begins on Wednesday, October 2nd. This will allow fans the opportunity to “Stand In What You Stand For.” These will be exclusively available at www.islideusa.com on September 24th and be available at select retailers nationwide on October 1st. Custom NHL ISlides will also be available on Fanatics retail websites and at select in-venue retailers beginning on October 16th.
Boston Beer Company signs deal with National Hockey League Since its outset, the hard seltzer category has grown exponentially while sales of Truly Hard Seltzer tripled in volume in 2018 and have nearly tripled again in 2019. Now hockey fans and consumers across the country can add Truly to their menu of options to enjoy from puck drop to the final buzzer and beyond.
Responsible for working closely with US Partnership Marketing Director(s) to manage a portfolio of US based Integrated Partnership Marketing relationships.
Mass Mutual partners with National Hockey League NEW YORK & SPRINGFIELD, Mass. - Massachusetts Mutual Life Insurance Company (MassMutual) and the National Hockey League (NHL®) today announced a multiyear partnership, naming MassMutual the Official Life Insurance and Retirement Planning Partner of the NHL. This collaboration builds on MassMutual's role as a retirement plan provider for the NHL.