Each year, we look back at our data set of sponsorship deals to identify the biggest trends from the year. This year that data set includes over 5000 sponsorship deals. Here's some of the biggest h...
Sponsors, properties and perhaps most importantly, fans, are anxiously awaiting updates on the re-start of live events as economies start to re-open. In this ongoing post, we'll keep running update...
Responsible for working closely with US Partnership Marketing Director(s) to manage a portfolio of US based Integrated Partnership Marketing relationships.
Mass Mutual signs deal with National Hockey League NEW YORK & SPRINGFIELD, Mass. - Massachusetts Mutual Life Insurance Company (MassMutual) and the National Hockey League (NHL®) today announced a multiyear partnership, naming MassMutual the Official Life Insurance and Retirement Planning Partner of the NHL. This collaboration builds on MassMutual's role as a retirement plan provider for the NHL.
Kruger Products signs deal with National Hockey League MISSISSAUGA, Ontario, Feb. 08, 2019 (GLOBE NEWSWIRE) -- Kruger Products L.P. (“Kruger Products” or “KPLP”) and the National Hockey League (“NHL”®) today announced a multi-year Canadian partnership naming Kruger Products its official tissue partner in both consumer and away-from-home markets across the nation. As part of the partnership, Kruger Products will create innovative and fully-integrated programs and promotions to celebrate Canada’s favourite sport.
FanDuel sponsors National Hockey League NEW YORK - FanDuel and the National Hockey League (NHL) today announced a multi-year partnership making FanDuel the exclusive official daily fantasy partner and an official sports betting partner of the NHL. FanDuel also signed a partnership with the New Jersey Devils, marking FanDuel's first agreement in the sports betting category with an NHL team.
Navy Federal Credit Union sponsors National Hockey League VIENNA, Va.--(BUSINESS WIRE)--Navy Federal Credit Union and the National Hockey League (NHL®) have entered into a multi-year U.S. partnership to recognize and support veterans, active duty servicemembers and their families at NHL tentpole events, in broadcast and across the NHL’s digital platforms.
MGM Resorts International sponsors National Hockey League "The new sports betting landscape presents a unique opportunity for fan engagement utilizing technology and data that are exclusive to our League," Commissioner Bettman said. "As a leading global gaming operator and entertainment company, MGM Resorts is the perfect partner for us to begin our transformative entry into this space. Fan engagement, technological advancement and innovation are paramount to our progressive approach and will be at the forefront of everything we do."
New Amsterdam sponsors National Hockey League MODESTO, Calif., Oct. 1, 2018 /PRNewswire/ -- New Amsterdam Vodka and the National Hockey League (NHL[®]) today announced a multiyear U.S. partnership naming New Amsterdam Vodka the Official Vodka of the NHL, securing its place as the first-ever vodka brand to be a League sponsor. New Amsterdam Vodka will be featured in NHL programming throughout the regular season and the Stanley Cup[®] Playoffs, as well as during the league's premier events, including the NHL Winter Classic[®], NHL Stadium Series™ and NHL[®] All-Star Game.
Jagermeister partners with National Hockey League NEW YORK -- The National Hockey League (NHL®) and Jägermeister have entered into an agreement in which Jägermeister will become an official partner of the NHL in the U.S with the designation of "official shot of the NHL." As part of the partnership, Jägermeister will create compelling and engaging 360-degree, integrated programs that will be supported across various retail, in-venue and on premise channels as well as consumer activations at the NHL Winter Classic®, the NHL® All-Star Weekend and other NHL marquee events. This collaboration allows consumers and hockey fans alike the opportunity to partake in shared, ice cold moments with premier brand integration and exposure.