Carling signs deal with The Premier League The deal marks the next chapter in Carling's long-standing association with football having been the first ever title sponsor of the Premier League in a relationship that lasted eight seasons from 1993 to 2001, and title sponsor of the Carling Cup for nine seasons from 2003 to 2012.
Tag Heuer partners with The Premier League The Premier League is in the final weeks of a 40 million pound ($58 million) a season title sponsorship agreement with Barclays Plc. The league has abandoned its traditional set up, focusing on developing a slate of top tier partners, a model used by sporting properties including FIFA’s World Cup and the National Football League.
VisitBritain sponsors The Premier League With pre-season tours by Manchester United, Arsenal, Liverpool and Manchester City generating buzz for the season ahead VisitBritain has cranked up investment launching the biggest football campaign in the tourist board’s history, featuring England and Liverpool captain Steven Gerrard.
Carlsberg signs deal with The Premier League This partnership offers a unique range of rights and opportunities for consumers to engage with the Carlsberg brand, including use of official designations; marks and imagery; match-day access and hospitality; and content for online and social media channels.
Electronic Arts partners with The Premier League Video games publisher Electronic Arts has announced that EA Sports has become the Official Sports Technology Partner of the Premier League. The deal will see EA Sports promoted through on-screen branding during all live Barclays Premier League broadcasts both on Sky, ESPN and all other overseas broadcasts. The branding will be linked in to match statistics when they appear on screen.