Fitbit signs deal with Minnesota Timberwolves The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, today announced a new three-year partnership with Fitbit, the leading global wearables brand. Fitbit is now the “Official Wearable” and “Official Sleep Tracker” of the Minnesota Timberwolves, Minnesota Lynx and Iowa Wolves in a partnership that extends to the court, arena, back-office and fans. Fitbit will provide access to devices to all three teams, including business and basketball staffs, offering personalized insights that can be used to gain a competitive advantage and improve performance throughout the organization. Fitbit’s logo will appear on Timberwolves player uniforms beginning with the 2017-18 season as the team’s jersey patch partner, as well as on the Iowa Wolves jerseys.
Fitbit signs deal with Swimming Australia Fitbit (NYSE:FIT), the leader in the connected health and fitness market, today announced it is the official high tech wearable partner of the Australian Dolphins Swim Team, and will provide meaningful data through the athletes use of Fitbit Surge and Fitbit Flex 2 to help them better prepare for meets.
Fitbit sponsors NBA 2K17 2K today announced that NBA® 2K17, the latest iteration of the top-selling and top-rated NBA video game simulation series*, has partnered with Fitbit (FIT), the leader in the connected health and fitness market, to reward healthy activity amongst gamers through in-game rewards. In a first-of-its-kind integration, gamers around the world who achieve 10,000 steps in a day tracked with their Fitbit device will receive a temporary attribute boost to their MyPLAYER in NBA 2K17, enhancing their MyPLAYER’s performance on the court.