Fitbit Inc. is an American company headquartered in San Francisco, California in the connected health and fitness category that designs products and experiences that track everyday health and fitness. Founded and managed by James Park and Eric Friedman, the company is known for its products of the same name, which are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics.
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