General Electric partners with Boston Celtics According to ESPN, the Celtics will be the third NBA team to announce a jersey sponsor deal, joining the 76ers and Kings. The NBA will be the first of the four major US sports leagues to have sponsor’s logos on uniforms. Many foreign pro sports leagues, such as the English Premier League, have made sponsor logos part of the uniform for years. The WNBA added them starting in 2009.
General Electric sponsors Future of StoryTelling Festival NEW YORK, Sept. 15, 2016 /PRNewswire/ -- The Future of StoryTelling (FoST) today announced the debut of The Future of StoryTelling Festival (FoST FEST), taking place October 7–9 in New York City and featuring 75,000 square feet of exhibitions and other programming—including more than 50 hands-on technology demos, virtual-reality (VR) and augmented-reality (AR) exhibits, interactive installations, panel conversations, 360 films, games, live theater performances, and a multiperson VR theater.Future of StoryTellingMore
General Electric signs deal with Tribeca Film Festival As companies and brands like Netflix, Amazon, and even Chipotle establish themselves as formidable destinations for storytellers, the lines between advertising and entertainment continue to blur. Now, it's all about the best stories and strongest films, no matter how they're conceived. With that in mind, the Tribeca Film Festival has announced an all-new platform for works that exemplify the best that branded storytelling has to offer. The Festival, whose 15th edition will take place April 13-24, and will be presented by AT&T, is set to launch the Tribeca X Award, sponsored by GE.