GM sponsors Lyft GM gets a seat on Lyft’s board and access to the three-year-old company’s software, which matches riders with drivers and automates payments. It also becomes a preferred vehicle provider, with the chance to get many more people behind the wheel of a Chevrolet, Buick, GMC or Cadillac.
GM signs deal with Tampa Bay Lightning The Tampa Bay Lightning today announced new partnerships and key renewals for the 2015-16 season. The Lightning welcomed 23 new partners into their growing list this summer while 21 organizations renewed their sponsorships. Overall, Tampa Bay has seen a 40 percent increase in partnership revenue since 2013.
GM signs deal with World WakeSurfing Championship Organizers for the 2015 Centurion Boats World Wake Surfing Championship to be held later this month in Arizona, announced GM Marine Engine Technology as its presenting sponsor. The event, now in its twentieth year will be re-titled as The 2015 Centurion Boats World Wake Surfing Championship presented by GM Marine.