Kraft Foods signs deal with Bracket Genius Chicago (March 14, 2017) – Bracket Genius, a brand new quiz show, hosted by popular ESPN personality and six-time Emmy award winner Trey Wingo, will debut Wednesday, March 15, with all episodes airing on ESPN2. Bracket Genius will pit university academic teams, consisting of three undergraduate students, against one another in a bracket-style competition for the chance to have their team crowned the inaugural Bracket Genius Champion and share the prize of $100,000. The final 16 universities represented on the hardwood will match up in the same head-to-head games on Bracket Genius where the winner advances by answering questions spanning history, geography, politics, literature, science, pop culture, the arts and sports in a race to score as many points as possible against the clock and their opponent.
Kraft Foods signs deal with Finding Dory As everyone's forgetful blue tang Dory dives back into the sea-and theaters-this summer in Disney•Pixar's FINDING DORY, 13 brands have signed on to support the film. The massive promotional campaign features collaborations with Aussie, BAND-AID Brand, Bounty, Coppertone, Ice Chips, Juicy Juice, Kellogg's, KRAFT Macaroni & Cheese, Nature's Harvest Bread, Pirate's Booty, Quaker, Subway and Yoplait GoGurt. "Finding Dory," which showcases Dory's life-changing journey to find her family, opens in theaters nationwide June 17, 2016.
Kraft Foods partners with Radio Disney Music Awards Disney Media Sales and Marketing will connect its clients with music's biggest event for families -- the 2016 Radio Disney Music Awards (RDMA) -- through sponsorships spanning television, digital, mobile and social platforms. The brands sponsoring both the Disney Channel and Disney XD premiere event telecasts are: BAND-AID® Brand Adhesive Bandages, Cheddar Goldfish® crackers, KRAFT® Macaroni and Cheese Shapes, and Star Stable.