Kraft Foods signs deal with Six Flags Theme Parks GRAND PRAIRIE, Texas--(BUSINESS WIRE)--Six Flags EntertainmentCorporation (NYSE:SIX), the world’s largest regional theme park company and largest operator of waterparks in North America, is proud to announce a multi-year partnership with The Kraft Heinz Company. Six Flags parks will serve guests high quality, great tasting products from the Kraft Heinz portfolio like HEINZ Ketchup, KRAFT Singles American Cheese Slices, KRAFT Dressings and more. The partnership will also be supported through an integrated marketing campaign utilizing Six Flags’ award-winning media network, custom consumer promotions and interactive experiential activations.
Kraft Foods sponsors Richard Childress Racing VELVEETA Shells & Cheese is partnering with Richard Childress Racing (RCR) and the No. 31 Chevrolet SS team to give NASCAR fans a taste of the one and only LIQUID GOLD. VELVEETA Shells & Cheese will serve as primary sponsor for select races, beginning June 18 at Michigan International Speedway, and associate sponsorship for the remainder of the 2017 season. The paint scheme was unveiled live on FS1’s “NASCAR Race Hub” this evening.Entrants into the LIQUID GOLD championship experience will have the opportunity to win mini replicas of Ryan Newman’s race helmet and race-worn fire suits from the No. 31 pit crew.