Kraft Foods signs deal with Finding Dory As everyone's forgetful blue tang Dory dives back into the sea-and theaters-this summer in Disney•Pixar's FINDING DORY, 13 brands have signed on to support the film. The massive promotional campaign features collaborations with Aussie, BAND-AID Brand, Bounty, Coppertone, Ice Chips, Juicy Juice, Kellogg's, KRAFT Macaroni & Cheese, Nature's Harvest Bread, Pirate's Booty, Quaker, Subway and Yoplait GoGurt. "Finding Dory," which showcases Dory's life-changing journey to find her family, opens in theaters nationwide June 17, 2016.
Kraft Foods sponsors Radio Disney Music Awards Disney Media Sales and Marketing will connect its clients with music's biggest event for families -- the 2016 Radio Disney Music Awards (RDMA) -- through sponsorships spanning television, digital, mobile and social platforms. The brands sponsoring both the Disney Channel and Disney XD premiere event telecasts are: BAND-AID® Brand Adhesive Bandages, Cheddar Goldfish® crackers, KRAFT® Macaroni and Cheese Shapes, and Star Stable.
Kraft Foods signs deal with USA Hockey The multi-year agreement is highlighted by USA Hockey’s support of the award-winning KraftHockeyville program, which is launching in the United States on Jan. 1, 2015. Kraft Hockeyville will give hockey towns in the U.S. a chance to enter to win a $150,000 arena makeover courtesy of Kraft, have an NHL preseason game played in its local arena that is showcased on TV, and earn the title, “Kraft Hockeyville” for the year.