Kraft Foods partners with Richard Childress Racing VELVEETA Shells & Cheese is partnering with Richard Childress Racing (RCR) and the No. 31 Chevrolet SS team to give NASCAR fans a taste of the one and only LIQUID GOLD. VELVEETA Shells & Cheese will serve as primary sponsor for select races, beginning June 18 at Michigan International Speedway, and associate sponsorship for the remainder of the 2017 season. The paint scheme was unveiled live on FS1’s “NASCAR Race Hub” this evening.Entrants into the LIQUID GOLD championship experience will have the opportunity to win mini replicas of Ryan Newman’s race helmet and race-worn fire suits from the No. 31 pit crew.
Kraft Foods partners with Bracket Genius Chicago (March 14, 2017) – Bracket Genius, a brand new quiz show, hosted by popular ESPN personality and six-time Emmy award winner Trey Wingo, will debut Wednesday, March 15, with all episodes airing on ESPN2. Bracket Genius will pit university academic teams, consisting of three undergraduate students, against one another in a bracket-style competition for the chance to have their team crowned the inaugural Bracket Genius Champion and share the prize of $100,000. The final 16 universities represented on the hardwood will match up in the same head-to-head games on Bracket Genius where the winner advances by answering questions spanning history, geography, politics, literature, science, pop culture, the arts and sports in a race to score as many points as possible against the clock and their opponent.