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November 06, 2014
Levi Strauss & Co. signs on as naming rights partner for San Francisco 49ers

Participating in this sponsorship deal:

Data Data?1415805694

About Sponsor:

Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. In 1873 Levi Strauss and tailor Jacob Davis received a U.S. patent to make the first riveted men's work pants out of denim: the first blue jeans. The company briefly experimented with a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss's four nephews. The company has its corporate headquarters at Levi's Plaza in San Francisco.

About Property:

The San Francisco 49ers are a professional American football team based in San Francisco, California, playing in the West Division of the National Football Conference (NFC) in the National Football League (NFL). The team was founded in 1946 as a charter member of the All-America Football Conference (AAFC) and joined the NFL in 1950 after the two leagues merged.

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The San Francisco 49ers have scored the West Coast's biggest ever naming-rights deal: Legendary San Francisco jeans-maker Levi Strauss & Co. will put its name on the team's new Santa Clara stadium when it opens next year, sources told this newspaper.
Read more at www.mercurynews.com »
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