Levi Strauss & Co. partners with Force India F1 Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “It’s exciting to welcome the Levi´s® Brand to the Force India family. It’s a brand known across the world and ideally placed to benefit from Formula One’s global reach and exposure. Each pair of Levi’s® jeans is the product of a long history of creativity and innovation - the same values on which our sport is built. We look forward to a successful partnership.”
Levi Strauss & Co. partners with San Francisco Bay Area Super Bowl 50 Host Committee SAN FRANCISCO, Jan. 6, 2016 /PRNewswire/ -- Levi Strauss & Co. (LS&Co.) announced today that the iconic Bay Area company will be an official founding legacy partner of the San Francisco Bay Area Super Bowl 50 Host Committee. As naming rights sponsor of Levi's® Stadium, the site of Super Bowl 50 in Santa Clara, the Levi's® team will work with the Host Committee to help bring football fans a variety of exciting experiences – from live music to interactive events – throughout Super Bowl Week. The Levi's® brand will also draw on its history of outfitting fans by releasing a limited edition Super Bowl 50 Collection, available for purchase in limited quantities during Super Bowl week, exclusively.