Levi Strauss & Co. partners with San Francisco Bay Area Super Bowl 50 Host Committee SAN FRANCISCO, Jan. 6, 2016 /PRNewswire/ -- Levi Strauss & Co. (LS&Co.) announced today that the iconic Bay Area company will be an official founding legacy partner of the San Francisco Bay Area Super Bowl 50 Host Committee. As naming rights sponsor of Levi's® Stadium, the site of Super Bowl 50 in Santa Clara, the Levi's® team will work with the Host Committee to help bring football fans a variety of exciting experiences – from live music to interactive events – throughout Super Bowl Week. The Levi's® brand will also draw on its history of outfitting fans by releasing a limited edition Super Bowl 50 Collection, available for purchase in limited quantities during Super Bowl week, exclusively.