SponsorshipMonday, 19 May 2014 11:53Newly promoted French Ligue 1 team FC Nantes have signed a sponsorship deal with Au Fil des Marques, a leading destocking retailer for major brands.The agreement was negotiated by Infront Sports & Media, the international sports marketing company.It is the retailers first football partnership and the association will be activated through a series of activations through its national retail network over the entire football season.Waldemar Kita, President of FC Nantes, said: “I would first like to thank the representatives of Au Fil des Marques for their confidence in the club. We are delighted to welcome this new partner to FC Nantes for the next two seasons and are confident we will share big moments with this sponsor by our side.”Lionel Ragazzi, Co-Creator & President of Vestiti, the holding company of Au Fil des Marques, stated: “Joining a historic club, as prestigious and popular as FC Nantes, makes me proud and our commitment to the club is proof of the appreciation we hold for them.”