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Upcoming subscriber Masterclasses:

All masterclasses are LIVE trainings and will be held at 11:00 PST on the dates listed below

February 4th, 2021: Move from Stuck to Unstoppable and Win the Day!

You might say to yourself: “Ugh. Stuck. How did I get here, again?” You don’t need a map; you need a compass. With the right mindset, you can get unstuck every time, unite your team, organization, and sales process. Tap into your superpowers!
March 4th, 2021: Go from Prospect to Partner in Record Time

The sales cycle may seem unpredictable. Sometimes it’s a beautiful ballet, and sometimes it’s a slog. Untangle the mystery with our proven, repeatable 7-step process honed by sponsorship masters over the past two decades. From prospecting and getting in front of new sponsors, to creating a winning proposal and closing the deal, plus flawless execution of a sponsorship program and much more. Master the steps and master sponsorships.
April 1st, 2021: Ten Biggest Mistakes You Should Never Make If You Want to Close a Deal

We all make mistakes. Avoid pitfalls – common and uncommon– by including vital language in sponsorship proposals and contracts. Hold your pricing integrity and maintain your negotiating strength with deep awareness and the right words.
May 6th, 2021: Cool Sponsor Activation Ideas that WOW Your Audience

This is the session for BIG IDEAS. The best activation ideas put the audience at the center, improve the audience experience, and solve problems. Brands want to be wowed by creative engagement with audiences. They expect events, teams and properties to deliver something fresh.
June 3rd, 2021: Deliver Powerful Presentations so You Can Win More Partners

Showing up with your BEST presentation isn’t magic. Virtual presentations are here to stay, so specific guidance and practical ideas about how you tell your story both in-person and on-camera are critical. Jen Mueller and Paula Beadle are sharing their recipe!
July 1st, 2021: Do Customized Creative Ideas Really Matter?

In short, customized creative ideas are the soul of sponsorship. Sometimes, basic ideas are fine, but your cool ideas are what set you apart. The value in sponsorship isn’t in your assets... it’s in your ideas. Learn when a simpler approach is more effective, and when a big idea is the smarter approach. Let’s rethink tiered packages and menus by putting assets first.
August 5th, 2021: How to Price Sponsorships Without Losing Your Mind

Pricing is our #1 challenge. Identifying assets, determining the right pricing strategy, and packaging benefits is both art and science. The current models are complex. In this session, we share our secret sauce and share cutting-edge ways to develop an essential framework for your sponsorship program.
September 2nd, 2021: Actions to Take that Turn Data into Deals

There's a lot of great data and research out there about sponsorships, but how do you use it to better serve your partners better? We share our annual study and explore in-depth ways on how to turn data into deals!
October 7th, 2021: How to Create a Sponsorship Culture Even if No One Cares

Culture. You either buy into what precedes you, or you influence and shape it. It’s your choice. A key component to success is creating an environment where everyone is invested in overall goals and outcomes. Discover specific steps to implement in every workplace to improve culture and unify sponsorship efforts.
November 4th, 2021: A Look Behind the Curtain Reveals Sponsor Secrets

Let’s look behind the curtain! What is lifelike on the other side? Sponsorship decision-makers in sporting and events will share what is really happening behind the scenes. You may be surprised by their day-to-day life!
December 2nd, 2021: How Bad Ass Leaders Will Win the Year Ahead

Our badass panel discussion on BIG and BOLD moves for 2022 will give you an insider track on forward-thinking. This vital conversation will change your game.
January 6th, 2022: A Step-by-Step Guide to Creating a Sales Plan

You need a plan. Clear goals. A proactive approach. We share a concise step-by-step strategy and critical insights on facilitating planning sessions, developing the right plan, and presenting it in a way that connects and ignites action. Everyone leaves this session with a sales plan outline for 2022!