Snapshot
November 06, 2014

21st Century Fox signs on as official sponsor for Jason Dufner

Participating in this sponsorship deal:

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About Sponsor:

21st Century Fox is a publicly traded spin-off of News Corporation. The company will be formed by the splitting of entertainment and media properties from News Corp., such as the Fox Entertainment Group, STAR TV, their 39.14% stake in BSkyB, Sky Italia and their 54.5% stake on Sky Deutschland. Rupert Murdoch will remain chairman, CEO and majority shareholder of the new company, joined by Chase Carey as its president and COO. News Corp.'s board approved the split on May 24, 2013, while shareholders approved the split on June 11, 2013; the company is scheduled to complete the split on June 28 and formally start trading on July 1. Plans for the split were originally announced on June 28, 2012, while additional details, and the working name of the new company were unveiled on December 3, 2012.

About Property:

Jason recently won the PGA Championship! He is a people's champion, and his stress free approach to the sport and life should resonate well with weekend warriors around the country. Jason is also building his dream home and man-cave in Auburn, AL, and there will be plenty of integration opportunities for his partners.

Read More
The 21st Century Fox-owned cable outlet will sponsor pro golfer Jason Dufner. Starting Monday with the practice round of the 2014 Masters Tournament, Dufner will wear the network’s FBN logo on his shirt collar. The hope is that every shot of the 2013 PGA Championship winner will feature a nod to the network.
Read more at variety.com »
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