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March 23, 2015

289c Apparel signs on as licensee for Texas Longhorns

Participating in this sponsorship deal:

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About Sponsor:

Headquartered in Dallas Texas, 289c Apparel is a collegiate trademark management company established in 2011 to provide customized brand management for major colleges and universities merchandising.

About Property:

Texas Longhorns athletics programs include the extramural and intramural sports teams of The University of Texas at Austin. These teams are referred to as the Texas Longhorns , taking their name from the Longhorn cattle that were an important part of the development of Texas, and are now the official "large animal" of the State of Texas. The University of Texas at Austin is the apparent flagship institution of The University of Texas System. The women's teams are sometimes called the Lady Longhorns, but generally both the men's and women's teams are referred to as the Longhorns, and the mascot is a Texas Longhorn steer named Bevo.

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The University of Texas has approved a 10-year agreement with 289c Apparel as the master licensee for UT-Austin retail needs. With the assistance of Learfield Licensing Partners, the university assessed the prior licensing program and created a new and unique direction for the Texas brand prior to reaching this new deal. This new approach is similar to other unique undertakings of Texas Athletics like Longhorn Network and is intended to continue Texas' traditional position atop the collegiate licensing ranks.
Read more at texassports.com »
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