'47 Brand signs on as official sponsor for XFL
Participating in this sponsorship deal:
About Sponsor:
’47 Brand is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, ’47 Brand is currently managed by Arthur’s four sons, Bobby, David, Mark, and Steven. ’47 Brand is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association, and over 650 collegiate programs. ’47 Brand employs over 250 corporate and retail associates around the world and is headquartered in Boston and Dedham, MA.
About Property:
The XFL is a planned professional American football league owned by Vince McMahon's Alpha Entertainment, and is headquartered in Stamford, Connecticut. It is a successor to the previous XFL, which was controlled by the World Wrestling Federation (WWF, now WWE) and NBC, and ran for a single season in 2001. The league will follow a similar structure as the original XFL did in 2001, with eight teams, centrally owned and operated by the league and spread across the United States in markets currently or recently represented by a National Football League (NFL) franchise, competing in a ten-game season and a two-week postseason in the winter and spring months.