Snapshot
September 16, 2019

Acura signs on as official sponsor for Genius

Participating in this sponsorship deal:

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About Sponsor:

Acura is the luxury vehicle division of Japanese automaker Honda Motor Company. The Acura brand has been available in the US, Canada, and Hong Kong since March 1986 marketing luxury, performance, and near-performance vehicles. Acura holds the distinction of being the first Japanese automotive luxury brand. In its first few years of existence, Acura was among the best-selling luxury brands in the US. Though sales were down in the mid-to-late 1990s, Acura experienced a revival in the early 2000s, due to drastic redesigns and the introductions of new models.

About Property:

Genius is the world's biggest encyclopedia of music. From its foundation in lyrics, Genius has grown to become a leading brand in music, producing popular video series like VERIFIED, Deconstructed, Genius News, and Open Mic and hosting career-spanning live conversations with the likes of Nicki Minaj, The-Dream, and Mariah Carey. Genius reaches over 100 million people monthly across the globe and has over 6 million YouTube subscribers. It continues to power the successful "Behind the Lyrics" integration on Spotify and drives a major lyrics integration on Apple Music. Top names in music—including Chance the Rapper, Camila Cabello, Cardi B, Frank Ocean, Billie Eilish, and Lin-Manuel Miranda—use Genius to share the stories behind their songs with the world.

Activation Locations
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TORRANCE, Calif., Sept. 16, 2019 /PRNewswire/ -- Acura is collaborating with Genius – music media platform and the world's largest digital destination for song lyrics and music knowledge – to feature emerging artists in a new music series, "Acura x Genius: Precision Crafted Performances." The series spotlights rising artists at exclusive, hand-curated live showcases targeting tastemakers, influencers and music aficionados in Los Angeles, New York, Atlanta and Miami. The kickoff event will take place in Los Angeles on Thursday, Sept. 26 at Mack Sennett Studios, featuring intimate performances by Destiny Rogers and Olivia O'Brien.For the first time for a live show, the real-time search trends of the Genius superfan community will help identify and curate music’s fiercest emerging artists taking the stage, through the use of “Music IQ”.More
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