Acura signs on as presenting sponsor for Los Angeles Times The Taste
Participating in this sponsorship deal:
About Sponsor:
Acura is the luxury vehicle division of Japanese automaker Honda Motor Company. The Acura brand has been available in the US, Canada, and Hong Kong since March 1986 marketing luxury, performance, and near-performance vehicles. Acura holds the distinction of being the first Japanese automotive luxury brand. In its first few years of existence, Acura was among the best-selling luxury brands in the US. Though sales were down in the mid-to-late 1990s, Acura experienced a revival in the early 2000s, due to drastic redesigns and the introductions of new models.
About Property:
Los Angeles Times The Taste is L.A. and Orange County's finest food and wine festival, comprised of three events over three days each Labor Day weekend and three events held over two days on October 18th and 19th in Orange County. In LA, The Taste is held at the legendary Paramount Pictures Studios New York Street backlot, and over 40 restaurants and spirits exhibitors participate in each session. In Orange County, The Taste is held at The MET and in total there will be over 200 distinct restaurants participating over the two weekends for The Taste of LA and Taste of Orange County. Guests in both locations enjoy all-inclusive sampling of food and beverage and enjoy live cooking demonstrations on two stages along with L.A.'s top mixologists teaching their craft on the bar stage. Each event features a co-host duo of a Los Angeles Times food writer/editor and a local luminary in the culinary world. Past co-hosts and demonstration participants include Thomas Keller, Nancy Silverton, Curtis Stone, Roy Choi, Ludo Lefebvre, Susan Feniger, Michael Cimarusti, Giada de Laurentiis, Jet Tila, and Michael Voltaggio. Past and current sponsors include Pacific Sales, Citi, Jet Blue Plus Card, Macys, Princess Cruises, Acura, Delta SkyMiles Card from American Express, Cadillac, Lexus, Buick, Stella Artois, Beam Suntory Brands, Bai, Diagio, Morningstar Farms, American Airlines, Dr Pepper Snapple Group, United Airlines, Whole Foods and more. We look forward to new partners coming on board for The Taste of LA and Orange County. The Taste- where all flavors are welcome!