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November 06, 2014

Adams Golf signs on as official sponsor for Ernie Els

Participating in this sponsorship deal:

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About Sponsor:

Adams Golf Inc. is a golf club manufacturer based in Plano, Texas. In 2012, Adams Golf was acquired by Taylormade Adidas Golf.

About Property:

Theodore Ernest "Ernie" Els is a South African professional golfer, who has been one of the top professional players in the world since the mid-1990s. A former World No. 1, he is known as "The Big Easy" due to his imposing physical stature along with his fluid, seemingly effortless golf swing. Among his 65 career victories are four major championships: the U.S. Open in 1994 at the Oakmont Country Club and in 1997 at the Congressional Country Club, and the Open Championship in 2002 at Muirfield and in 2012 at Royal Lytham & St Annes. He is one of only six golfers to win the US Open and the The Open Championship twice each.

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"Right now we’re working hard to finalize the configuration and exact specs of my set, focusing specifically on the Tight Lies fairway metals and XTD irons and hybrids," wrote Els, ranked No. 27 in OWGR. "Really can’t wait now to use them in competitive play later this month at the Qatar Masters."
Read more at golfweek.com »
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