Snapshot
December 06, 2018

Adidas signs on as official sponsor for B/R Kicks

Participating in this sponsorship deal:

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About Sponsor:

Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.

About Property:

B/R Kicks is the Instagram account for Bleacher Report that is devoted to sneaker culture – from the courts to the street and everything in between. B/R Kicks has nearly one million followers, including LeBron James, Kevin Durant and Justin Timberlake, among other style influencers. The latest sneaker news, release dates, and player exclusives from Bleacher Report.

Activation Locations
Read More
B/R Kicks is about to host the ultimate celebration of sneaker culture with “The Drop Up,” an event being held this Friday,Dec. 7, in New York City. The day-long festivity will include an elevated fan experience from 1-9:30 p.m., highlighted by a special sneaker customization lab featuring Macheand 1:1 master classes by sneaker designer UBIQ.
Read more at https://www.marketwatch.com »
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