April 04, 2019
Adidas signs on as official sponsor for Beyoncé

Participating in this sponsorship deal:

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HERZOGENAURACH, Germany, April 4, 2019 /PRNewswire/ -- adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities.
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