Snapshot
April 04, 2019

Adidas signs on as official sponsor for Beyoncé

Participating in this sponsorship deal:

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About Sponsor:

Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.

About Property:

Beyoncé Giselle Knowles-Carter[2][3] (born September 4, 1981), known mononymously as Beyoncé, is an American singer, songwriter, dancer and actress. Born and raised in Houston, Texas, she enrolled in performing arts schools and was first exposed to singing and dancing competitions as a child. Knowles rose to fame in the late 1990s as the lead singer of Destiny's Child, one of the world's best-selling girl groups of all time.

Read More
HERZOGENAURACH, Germany, April 4, 2019 /PRNewswire/ -- adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities.
Read more at https://www.prnewswire.com »
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