Adidas signs on as official sponsor for British Cycling
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
British Cycling is the national governing body for cycle racing in Great Britain. It administers most competitive cycling in Great Britain, the Channel Islands and the Isle of Man. It represents Britain at the world body, the Union Cycliste Internationale and selects national teams, including the Great Britain Cycling Team for races in Britain and abroad. It is based at the National Cycling Centre, which is based opposite the ground of Manchester City, on the site of the 2002 Commonwealth Games. It is just off the Route 60 of the National Cycle Network.