Adidas signs on as official sponsor for International Boxing Association
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
The International Boxing Association, originally the Association Internationale de Boxe Amateur and still referred to as the AIBA is a sport organization that sanctions amateur (Olympic-style) boxing matches and awards world and subordinate championships. Recently, AIBA has been trying to build its own professional version of boxing, where boxers would retain their Olympic eligibility, through the team tournament league known as World Series of Boxing and AIBA Pro Boxing.