Adidas signs on as official sponsor for Professional Women’s Hockey Players Association (PWHPA)
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
The Professional Women's Hockey Players Association (PWHPA) is a nonprofit 501(c)(6) organization dedicated to advocating for the promotion of professional women's ice hockey.[1] It was founded in May 2019 following the dissolution of the Canadian Women's Hockey League, which only paid stipends, and player's dissatisfaction in the operations of the National Women's Hockey League. Their goal is to create a sustainable professional league for women's ice hockey.