Snapshot
March 30, 2017

Alaska Airlines signs on as title sponsor for Bay To Breakers

Participating in this sponsorship deal:

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About Sponsor:

Alaska Airlines is an American airline based in the Seattle metropolitan area of the state of Washington. The company was founded in 1932 as McGee Airways, offering flights from Anchorage, Alaska. Alaska Airlines has flights to more than one hundred destinations in the contiguous United States, Alaska, Hawaii, Canada, Costa Rica, Cuba and Mexico. The airline is a major air carrier and, along with its sister airlines Horizon Air and Virgin America, [8] is part of the Alaska Air Group.

About Property:

The Bay to Breakers is an annual footrace which takes place in San Francisco, California on the third Sunday of May. The name reflects the fact that the race starts at the northeast end of the downtown area a few blocks from The Embarcadero and runs west through the city to finish at the Great Highway . The complete course is 7.46 miles long. The event is well-known for many participants wearing costumes, and a few engaging in varying degrees of public nudity. The event was officially the world's largest footrace from 1986 until it was surpassed in 2010.

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SAN FRANCISCO (March 30, 2017) – Bay to Breakers announced today that Alaska Airlines is the title sponsor of the iconic race, which will be renamed the Alaska Airlines Bay to Breakers. The multi-year partnership allows Alaska Airlines to meaningfully connect with the passionate Bay Area community via one of the area’s most celebrated and iconic events.
Read more at baytobreakers.com »
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