Allbirds signs on as official sponsor for Citi Open
Participating in this sponsorship deal:
About Sponsor:
Allbirds is a New Zealand-American company that designs and sells footwear and apparel.[2] Allbirds' first shoe was the Wool Runner, which is made from New Zealand superfine Merino wool.[3] The company claims to keep the brand as eco-friendly as possible[4] and is a certified B Corporation.[5] In March 2018, the company started offering their footwear with eucalyptus tree fibre.[6] In 2020 they launched their first apparel line for men and women made of sustainable materials.[7] According to a Bloomberg article, AllBirds is part of a direct-to-consumer model boom that act as both maker and seller, in order to avoid the low margins commonly-associated with wholesale selling model.[8]
About Property:
The Citi Open is a joint professional tennis tournament played on outdoor hard courts, and held annually in late July at the William H.G. FitzGerald Tennis Center in Rock Creek Park, Washington, D.C., United States. The Citi Open is part of the ATP World Tour 500 series on the Association of Tennis Professionals World Tour, and of the WTA International tournaments on the Women's Tennis Association Tour.