Footwear
Keywords
e-commerce consumer internet internet information technology sustainability footwear apparel natural materials innovation
Allbirds is a New Zealand-American company that designs and sells footwear and apparel.[2] Allbirds' first shoe was the Wool Runner, which is made from New Zealand superfine Merino wool.[3] The company claims to keep the brand as eco-friendly as possible[4] and is a certified B Corporation.[5] In March 2018, the company started offering their footwear with eucalyptus tree fibre.[6] In 2020 they launched their first apparel line for men and women made of sustainable materials.[7] According to a Bloomberg article, AllBirds is part of a direct-to-consumer model boom that act as both maker and seller, in order to avoid the low margins commonly-associated with wholesale selling model.[8] read more
Allbirds is a New Zealand-American company that designs and sells footwear and apparel.[2] Allbirds' first shoe was the Wool Runner, which is made from New Zealand superfine Merino wool.[3] The company claims to keep the brand as eco-friendly as possible[4] and is a certified B Corporation.[5] In March 2018, the company started offering their footwear with eucalyptus tree fibre.[6] In 2020 they launched their first apparel line for men and women made of sustainable materials.[7] According to a Bloomberg article, AllBirds is part of a direct-to-consumer model boom that act as both maker and seller, in order to avoid the low margins commonly-associated with wholesale selling model.[8] read more

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