Snapshot
January 14, 2021

Allstate signs on as title sponsor for AdvoCare Classic

Participating in this sponsorship deal:

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About Sponsor:

The Allstate Corporation is the second-largest personal lines insurer in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993. The company has its headquarters in Northfield Township, Illinois, near Northbrook. Its current advertising campaign, in use since 2004, asks, "Are you in good hands?" The corporate spokesperson is Dennis Haysbert.

About Property:

The AdvoCare Classic is an annual college football game played on the opening weekend of the college football season in Arlington, Texas, at AT&T Stadium, home of the Dallas Cowboys.

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