NORTHBROOK, Ill., March 5, 2012 /PRNewswire/ -- Allstate Insurance Company (NYSE: ALL) today announced it has become an official Corporate Partner of the NCAA.  Through a deal with CBS Sports and Turner Sports, the partnership will expand Allstate's extensive presence in collegiate athletics, providing opportunities for the company to activate around the NCAA's 89 men's and women's championship events and support important educational and community initiatives.