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November 06, 2014
Allstate signs on as for Sugar Bowl
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Allstate signs on as sponsor for Sugar Bowl
The insurance giant, which began title sponsoring the Sugar Bowl in New Orleans during the January 2007 game, is close to finalizing a deal that will keep its position on the game. The four-year deal would extend through the 2014 game.
Read more at www.sportsbusinessjournal.com »
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