American Girl signs on as official sponsor for Radio Disney Music Awards
Participating in this sponsorship deal:
About Sponsor:
American Girl is an American line of 18-inch dolls released in 1986 by Pleasant Company. The dolls portray nine– to eleven–year–old girls of a variety of ethnicities. They are sold with accompanying books told from the viewpoint of the girls. Originally the stories focused on various periods of American history, but were expanded in 1995 to include characters and stories from contemporary life. A variety of related clothing and accessories is also available. Pleasant Company was founded in 1986 by Pleasant Rowland, and its products were originally purchasable by mail order only. In 1998, Pleasant Company became a subsidiary of Mattel. The company has been awarded the Oppenheim Toy Portfolio Award eight times.
About Property:
In 2002, the first Radio Disney Music Awards premiered. Radio Disney Music Awards, held at L.A.'s Nokia Theatre Live, will feature 11 categories with 3-5 nominees that fans will be able to vote for over 4 weeks beginning Friday, March 15, 2013. All Nominees will participate in competition resulting in the winners being named on Saturday April 27th, 2013 at the Award show.