Anta Sports signs on as supplier for International Olympic Committee (IOC)
Participating in this sponsorship deal:
About Sponsor:
Anta Sports Products Limited (SEHK: 2020) is a branded sportswear company in China. It involves the business of designing, developing, manufacture and marketing sportswear, including sports footwear, apparel and accessory under its own brand name, ANTA. It was established in 1994 and it is headquartered in Jinjiang, Fujian.[2][3] The Group says it places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation.
About Property:
The International Olympic Committee (IOC) is an international corporation based in Lausanne, Switzerland, created by Pierre de Coubertin on 23 June 1894 with Demetrios Vikelas as its first president. Today its membership consists of the 205 National Olympic Committees .