Applebee's signs on as official sponsor for MTV
Participating in this sponsorship deal:
About Sponsor:
Applebee’s International, Inc., is an American company which develops, franchises, and operates the Applebee's Neighborhood Grill and Bar restaurant chain. As of November 2010, there were 2,000 restaurants operating system-wide in the United States, one U.S. territory and 16 other countries. The company's headquarters are currently in Lenexa, Kansas, but will move to Kansas City, Missouri, in September, 2011.
About Property:
MTV is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom. The channel itself is headquartered in Los Angeles, CA, and is a subsidiary of Viacom Inc. Launched on August 1, 1981, the original purpose of the channel was to play music videos guided by television personalities known as "video jockeys," or VJs. In its early years, MTV's main target demographic were young adults, but today, MTV's programming is primarily targeted at adolescents and teenagers.