Snapshot
February 20, 2015

Asahi Beer signs on as official sponsor for Kei Nishikori

Participating in this sponsorship deal:

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Agency: 0

About Sponsor:

Asahi Breweries, Ltd. is a leading brewery and soft drink company based in Tokyo, Japan. The company has a 40% share of the Japanese beer market. The company's primary beer, from 1957 through the late 1980s, was Asahi Gold (overtaking Asahi Draft, its original formula, which remains in production). In 1987 it introduced Asahi Super Dry, which initiated the Japanese craze for dry beer; this led in turn to Asahi's dramatic turnaround in business performance, and its surpassing of former second ranker Sapporo Brewery in sales and profits.

About Property:

Kei Nishikori (錦織 圭 Nishikori Kei?, [niɕi̥ꜜkoɽi keː]; born December 29, 1989) is a Japanese professional tennis player, ranked world No. 8 as of November 23, 2015. He is the only male Japanese tennis player ever to be ranked inside the top 10 in ATP Singles Ranking.

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