July 24, 2017
ASR Group signs on as official sponsor for The Great British Bake Off

Participating in this sponsorship deal:

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But in the end, it is thought British product Lyle's Golden Syrup and Dr Oetker, which also makes frozen pizzas, paid £4 million jointly - despite Paul Hollywood and new judge Prue Leith lending their star power to an auction earlier this year where 350 advertising executives were encouraged to bid for the coveted sponsorship slot.
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