April 30, 2015
Aviva signs on as title sponsor for Tour of Britain

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Aviva, the UK’s largest insurer, has announced it is taking on the title sponsorship of the most prestigious male and female professional cycling road races in Britain. The races will be renamed the Aviva Tour of Britain and the Aviva Women’s Tour as Aviva takes on the sponsorship from Friends Life, which became part of the Aviva group earlier this month.
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