Baltika Brewery signs on as supplier for Sochi 2014 Winter Olympics
Participating in this sponsorship deal:
About Sponsor:
Baltika Brewery is the largest brewery in Eastern Europe and the second-largest brewery in Europe . It is based in Saint Petersburg, Russia.. Baltika Breweries was founded in 1990 in Saint Petersburg, Russia. Modern equipment and advanced technology made it possible to deliver high-quality products and to dominate the domestic market, which had, since Soviet times been given over to mostly low-quality light beers. Baltika rapidly became an industry leader, becoming the most popular beer in Russia by 1996. As of 2010, Baltika has maintained that status with a market share of 40.6%.
About Property:
The 2014 Winter Olympics, officially the XXII Olympic Winter Games, or the 22nd Winter Olympics, is a major international multi-sport event scheduled to be celebrated from 7 to 23 February 2014, in Sochi city, the Russian Federation with some events held in the resort town of Krasnaya Polyana. Both the Olympic and Paralympic Games are being organized by the Sochi Organizing Committee . The 2014 Winter Olympics are the first Olympics for the Russian Federation, as the 1980 Summer Olympics in Moscow were in the 'then' Soviet Union.