Snapshot
April 19, 2017

Beach Whiskey signs on as title sponsor for ISM Raceway

Participating in this sponsorship deal:

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About Sponsor:

Carmel, Indiana-based Beach Whiskey is a new brand of whiskey that celebrates the beach life and all that comes with it… parties, sports, relaxing, good music, and having fun. Founded in 2015, Beach Whiskey was founded by entrepreneurs who are leaders in the beverage, entertainment, lifestyle and business services industries including TV and radio personality Billy Bush, music stars Jake Owen and Gavin DeGraw, beverage industry veteran J. Smoke Wallin and co-founding investor and advisor Ken Austin, and entrepreneurs co-founder Andrew McGinnis and co-founding investors Kenny Dichter and Andrew Kline. Beach Whiskey is available in New York, Florida, California and Hawaii.

About Property:

ISM Raceway is a 1 mile, low-banked tri-oval race track located in Avondale, Arizona, near Phoenix. The motorsport track opened in 1964 and currently hosts two NASCAR race weekends and 1 IndyCar Series race weekend annually. Phoenix Raceway has also hosted the CART, USAC and the WeatherTech SportsCar Championship. The raceway is currently owned and operated by International Speedway Corporation.

Activation Locations
Read More
Phoenix Raceway will host the Beach Whiskey Outback Steakhouse Qualifying Day on Friday, April 28 to kick off the Verizon IndyCar Series race weekend and set the field for the Desert Diamond West Valley Phoenix Grand Prix under the lights on Saturday, April 29.
Read more at www.phoenixraceway.com »
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