Big Machine Records signs on as presenting sponsor for Verizon 200
Participating in this sponsorship deal:
About Sponsor:
Big Machine Records is an Independent American record label specializing in country music artists. It was launched in 2005 by former DreamWorks Records executive Scott Borchetta. The label was part of a joint venture between Borchetta and country singer Toby Keith, although Keith dropped his affiliation in 2006. Big Machine is based in Nashville, Tennessee, and is distributed by Universal Music Group. The label has one Grammy for Album of the Year, awarded to Fearless from Taylor Swift.
About Property:
The Verizon 200 at the Brickyard is an annual NASCAR Cup Series points race held at Indianapolis Motor Speedway in Speedway, Indiana. The inaugural race was held in 1994 as the Brickyard 400, and was the first race other than the Indianapolis 500 to be held at the Indianapolis Motor Speedway since 1916. In its inaugural running, the Brickyard 400 became NASCAR's most-attended event, drawing an estimated crowd of more than 250,000 spectators. The race also pays one of NASCAR's highest purses. From 1994 to 2020, the race was held on the 2.5-mile oval, for a distance of 400 miles. Beginning in 2021, the race will take place on the combined road course and run a distance of 200-mile (321.869 km).