Blue Bell Creameries signs on as naming rights partner for Texas A&M Aggies
Participating in this sponsorship deal:
About Sponsor:
Blue Bell Creameries, founded in 1907, is the manufacturer of Blue Bell brand ice cream. Blue Bell sells its ice cream directly in only 22 states, mostly in the Southern United States, although Blue Bell ice cream has also been eaten aboard the International Space Station and at Camp David. Notwithstanding its small market penetration, Blue Bell is the second largest selling ice cream brand in the United States as a whole. Corporate headquarters are at the "Little Creamery" in Brenham, Texas.[1
About Property:
Texas A&M Aggies refers to the students, graduates, and sports teams of Texas A&M University. The nickname "Aggie" is common at land-grant or "Ag" schools in many states. The teams compete in Division I of NCAA sports. Texas A&M was a charter member of the Southwest Conference until its dissolution and subsequent formation of the Big 12 Conference in 1996. The athletic program competes in the Big 12; however, the school plans to leave the Big 12 to join the Southeastern Conference on June 30, 2012. Texas A&M's official school colors are maroon and white. The teams are referred to as Aggies and the mascot is a Rough Collie named Reveille.