Blue Cross signs on as official sponsor for Association of Independent Commercial Producers - AICP Show
Participating in this sponsorship deal:
About Sponsor:
The Blue Cross Blue Shield Association is a federation of 39 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 100 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was actually created in 1948. The two organizations merged in 1982, forming the current association. The company has its headquarters in the Michigan Plaza complex in the Chicago Loop area of Chicago, Illinois.
About Property:
The AICP founded in 1972 represents the interests of US companies that specialize in producing commercials in various media forms for advertisers and agencies. The association serves as the collective voice for over 500 member companies in this $5 billion industry responsible for producing over 90% of all TV Commercials The AICP NEXT Awards and AICP Show pays tribute to the Art and Technique of the American Commercial with a week of activity and a gala at the Museum of Modern Art in NYC.