BRISTOL, Tenn., Feb. 20, 2020 /PRNewswire/ -- Major League Baseball and NFI Consumer Products today announced a new multi-year sponsorship agreement between MLB and NFI's Blue-Emu product line. With this new partnership, Blue-Emu plans to focus baseball-themed marketing around their line of pain-relieving creams, sprays and patches across a variety of digital and broadcast media, and in-store at major retail locations.